Because they inspire us or for entertainment purposes or maybe we just love the content they share.

What I meant is, we follow someone for a purpose, we all do have a reason for following someone.

What you offer to your audience is the purpose your audience follows you.


Did you know Justin Bieber’s mother used to post his singing videos on YouTube, from there he went viral and caught the attention of a record company’s executive and grasped his first break?

And not just the talented ones, but Kardashian’s also got famous after their infamous scandal and now…

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